Sprite's 'Living Tracklist' Campaign Brings Eminem's 'My Name Is' to Limited-Edition Cans

The soda giant celebrates hip-hop history with collectible packaging featuring one of Slim Shady's biggest hits

When Sprite launched its "Living Tracklist" campaign in late June 2026 during Black Music Month, Eminem fans took notice fast. Images of limited-edition cans featuring lyrics from "My Name Is" began circulating across fan pages and hip-hop communities on Facebook and X, with accounts like Southpawers helping spread the word to audiences who had no idea the cans existed.

The initiative turns 50 iconic hip-hop songs from six decades into collectible packaging — 26 designs in total, each representing a different era of the genre. One of those designs prominently features lyrics from Eminem's breakthrough 1999 single "My Name Is," created in partnership with Genius, the lyrics and music knowledge platform.

The Campaign Details

Sprite partnered with Genius to create what they're calling a "living, evolving canon" of hip-hop's most impactful songs. The physical component includes 26 limited-edition packaging designs created by six illustrators, each capturing a different era of hip-hop from the late 1970s to the 2020s.

The designs appear on both regular Sprite and Sprite Zero Sugar cans and bottles. They hit retail shelves nationwide in July 2026 and will remain available through September. Each can features key lyrics from a classic track, along with era-specific artwork inspired by album covers and cultural aesthetics of the time.

"My Name Is" represents the 1990s on the tracklist. The can includes the famous opening lines that introduced the world to Slim Shady. Other tracks featured across the collection include "Rapper's Delight," "C.R.E.A.M.," "California Love," "Country Grammar," and more recent hits like "Bodak Yellow" and "TGIF."

Why This Matters for Eminem Fans

For Eminem fans, seeing "My Name Is" on a nationally distributed collectible can is a significant moment. The song was the lead single from The Slim Shady LP and played a massive role in breaking Eminem into mainstream stardom. It introduced his alter ego Slim Shady to a global audience and helped launch one of the most successful careers in music history.

The inclusion also reflects Sprite's long-standing connection to hip-hop culture. The brand has consistently aligned itself with the genre through campaigns, artist partnerships, and events. This particular campaign stands out because of its scale — 50 songs across six decades — and its focus on preserving and debating hip-hop's legacy rather than just using it for marketing.

Fan accounts like Southpawers helped spread the news quickly, with many fans hunting down the cans as soon as they appeared in stores. The collectible nature of the packaging has turned everyday Sprite purchases into a mini treasure hunt for hip-hop enthusiasts.

The Digital Experience

Beyond the physical cans, Sprite created an immersive digital component. Every can and bottle features a QR code that takes fans to a custom Genius microsite. There, users can explore the full 50-song "Living Tracklist," read annotated lyrics, watch video content, and even enter sweepstakes for Sprite-branded merchandise.

The campaign also includes a star-studded "Cultural Authority Panel" of hip-hop figures — including Angie Martinez and Speedy Morman — who helped curate and discuss the tracklist. This adds credibility and depth, turning what could have been a simple promotional push into something that genuinely engages with the culture.

Bottom Line

While it's not a full Eminem-branded can, the limited-edition "My Name Is" design is a clear and respectful nod to one of hip-hop's most important artists. For fans who grew up on The Slim Shady LP, seeing those lyrics on a Sprite can in 2026 feels like a full-circle cultural moment.

The cans are available now through September 2026 at major retailers — grocery stores, supermarkets, and convenience stores across the United States. This is a US-only campaign, tied directly to American hip-hop culture and the BET Awards season, with no announced international distribution. If you're outside the US and want one, you're looking at resale or US-based contacts.